OUR SECTORS

01

Food & Mass Distribution

INDUSTRY NEWS ​:

The agri-food and mass distribution sector is a field that has been constantly changing over the last few decades. It is constantly adapting to the changes brought by new technologies and new habits of consumers who are ever more enlightened and demanding. Mass consumption is seeing the emergence of new practices at all levels: the slowdown in hypermarkets is paving the way to a boom in e-commerce and drives (7 billion euros in turnover in France), new consumers have a growing appetite for quality, traceability and organic farming methods.

OUR EXPERTISE ​:

Today, IÉSEG CONSEIL has 45 years of experience and benefits from a competent ecosystem to assist you in all issues related to the food industry and mass distribution. We are committed to help companies in this sector to achieve their various projects and transformations by gaining a better understanding of their current strategic challenges. We are in a position to help you to continually improve your long-term development strategy by taking into account your competition landscape as well as your legal, financial, administrative and pricing constraints.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Understand your market trends and consumer expectations

The agri-food and mass distribution market is in constant evolution due to technical and digital innovations but also to changes in consumer habits. IÉSEG CONSEIL carries out market researches for you by surveying consumers on a large scale or by carrying out sectoral monitoring to anticipate the strategic turns to take in order to gain market share.

Improve your customers’ experience and satisfaction rate

Consumer habits are now evolving towards more responsible and flexible consumption patterns. Consequently, the whole chain in the sector must adapt to meet these new requirements.

IÉSEG CONSEIL assists companies in the food industry and mass distribution to improve their customer experience: we carry out opinion surveys, mystery visits or satisfaction studies that adapt to your needs in order to provide innovative recommendations that are complying with your strategy.

02

Retail

INDUSTRY NEWS ​: ​

​Retail (retail selling or physical sales) is, today, a sector with a strong competition, mainly due to the growth of e-commerce. Visibility and profitability remain key issues for retail players, who must reinvent themselves to meet new market trends as well as consumer expectations and requirements.

OUR EXPERTISE ​:

In this sector in transformation, IÉSEG CONSEIL has developed a strong expertise to help companies improve the experience and satisfaction of their customers. As the latter are increasingly demanding in terms of purchasing experience and accustomed to the use of digital technology, IÉSEG CONSEIL enables, among other things, the improvement of brand image. We are also able to help you determine a pricing strategy that is consistent with your customers’ expectations. More generally, it is essential for retail shops to understand their positioning and to identify the operators in their value chain. We are, today, competent to respond to your issues through a powerful alumni network within the sector, a privileged geographical location and students specialised in retail.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
​Improve your customers’ experience and satisfaction

With ever-increasing demands, your customers are your top priority. We carry out, for you, satisfaction surveys and barometers to measure their satisfaction of your product or service and make recommendations to remedy any remarks. The use of mystery clients is also a way to ensure quality service and a unique customer experience.

​Improve your brand image​

Branding or brand image is essential for retail companies, with the rise of e-commerce. In order to develop the online presence of shops, we carry out communication strategies and visual identity creations, allowing you to control your image and presence on social networks, among others. The notoriety studies we conduct for our clients enable us to measure brand awareness among a segment of consumer.

Determine a pricing strategy complying with the expectations of your customers​

In order to meet accurately your customers’ expectations, it is essential to apply a coherent and adapted pricing strategy. We carry out sales strategy studies for you, which is an approach that perfectly fits with your customer base. Market researches in retail is key to mastering the environment in which you operate.

Understand precisely its positioning and identify the players in the value chain

Controlling its costs and the stages of the value chain involved in the sales process are very important for retail players. We are able to carry out positioning studies that ensure an understanding of its market and its competitors.

03

Construction & Real Estate

INDUSTRY NEWS ​:

​The construction industry is, today, facing profound changes. Artificial intelligence, new technologies and the emergence of new sustainable and environmentally friendly construction methods require the players in the sector to adapt to market trends. The construction industry and its new challenges are leading to the implementation of new strategies within companies. From SMEs to Large Groups, the 500,000 companies that make up this sector of activity must adapt.

OUR EXPERTISE ​:

​Today, IÉSEG CONSEIL has 45 years of experience and benefits from a competent ecosystem to assist you in all issues related to construction and real estate. The current situation implies a strong adaptability of the players in this sector, and we are keen to put our resources at the service of organisations in order to support them in the emergence of their new projects. Major players in the sector have already placed their trust in us, and we have thus developed expertise in this field of activity, which today enables us to offer personalised solutions adapted to each need.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Know and improve your customers’ experience and satisfaction

With ever-increasing demands, your customers are your top priority. We carry out, for you, satisfaction surveys and barometers to measure their satisfaction with your product or service and make recommendations to remedy any remarks. ​The use of mystery clients is also a way to ensure quality service and a unique customer experience.

Determine a pricing strategy complying with the expectations of your customers

In order to meet accurately your customers’ expectations, it is essential to apply a coherent and adapted pricing strategy. We carry out for you studies of commercial strategy, which allow an approach that fits perfectly to your customers. Market studies in construction but also in real estate are key in order to master the environment in which you evolve.

Improve your digital brand image

Branding is essential for organizations to adapt to the current digital transformation. In order to develop your company’s online presence, we realize communication strategies and create visual identities, allowing you to control your image and presence on social networks, among others. The notoriety studies we conduct for our clients ​enable us to measure brand awareness among a segment of consumers.

04

Mobility & Transport

INDUSTRY NEWS ​:

With new trends in consumption patterns, historical transport patterns are being challenged. Today we are witnessing the rise of sustainable mobility and the emergence of new means of transport: carpooling, car-sharing, free-floating (bicycle, scooter, scooter)… In order to satisfy travellers, mobility and transport players must therefore rethink their strategy with two main trends: ecological transition and digital transformation.

OUR EXPERTISE ​: ​

IÉSEG CONSEIL has developed strong expertise in the field of mobility. We have helped our clients to improve their customers’ satisfaction with a unique customer experience. In addition, we help you to better understand your market in order to target more precisely the expectations of your consumers, who are increasingly demanding. The transport sector requires a strong brand image in order to attract consumers, so we help you improve your branding.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Understand your market and the expectations of your customers

Trends in the mobility market are changing, with, for example, global goals of reducing CO2 emissions. Companies must therefore adapt their offer or propose innovative solutions. IÉSEG CONSEIL carries out commercial strategy studies for you, enabling an approach that corresponds perfectly to your customers. We also carry out market studies on, for example, the implementation of a car-sharing solution between airports.

Improve the experience and satisfaction of your customers

With ever-increasing demands, your customers are your top priority. They want to work with environmentally conscious companies that understand environmental issues. We carry out satisfaction surveys and barometers for you in order to measure their satisfaction with your mobility service and make recommendations to remedy any remarks. The use of mystery clients is also a way to ensure quality service and a unique customer experience.

Improving your brand image

​Branding or brand image is essential for transport companies that want to be a major player in the ecological transition. In order to develop the online presence of companies, we carry out communication strategies and visual identity creations, allowing them to control their image and presence on social networks, among others. The notoriety studies that we conduct for our clients allow us to measure the brand’s notoriety among a type of consumer.

05

Healthcare

INDUSTRY NEWS ​:

The medical and health market has a primordial place in France, with very broad sectors of activity, ranging from the pharmaceutical industry to market and non-market health but also research activities. The fields of action evoked by the Ma Santé 2022 strategic plan (September 2018) are broad, addressing both the reduction of inequalities in access to healthcare and the technological evolution of this sector. Health accounts for more than 12% of national economic activity and development opportunities are very important, particularly with e-health.

OUR EXPERTISE ​:

At IÉSEG CONSEIL, we have a particular interest in the field of public health, well-being and nutrition. We have within our team experts in the sector who are committed to making health a sector of the future. Improving the patient experience, creating powerful brand images that change the traditional image of health or participating in the international development of an e-health start-up are just some of the services we offer our clients. IÉSEG CONSEIL assists entrepreneurs, major groups and public agencies to advise them in their decision making as well as in their national and international development.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Understand your market and your consumers’ expectations

Trends in the healthcare sector are changing. Companies, thus, need to adapt their offer or propose innovative solutions. IÉSEG CONSEIL carries out commercial strategy studies on your behalf, enabling an approach that fits perfectly to your clientele. We also carry out market studies on, for example, the implementation of a care solution.

Improve the experience and satisfaction of your customers

With ever-increasing demands, your customers and patients are your top priority. We carry out satisfaction surveys and barometers for you to measure their satisfaction with your product or service and make recommendations to remedy any remarks. The use of mystery clients is also a way to ensure quality service and a unique customer experience.

Improve your brand image

Branding or brand image is essential for healthcare companies that want to be major players in digital transformation. In order to develop the online presence of companies, we carry out communication strategies and visual identity creations, allowing them to control their image and presence on social networks, among others. The notoriety studies we conduct for our clients allow us to measure brand awareness among a segment of consumers.

06

Banking & Insurance

INDUSTRY NEWS ​:

The banking sector, with 450 banks and 260 insurers in France, is booming. New changes are now impacting the industry with the entry into force of Basel IV, Mifid 2 which will transform the organisation of private banking and asset management or the evolution of the industrial revolution in retail banking. Moreover, new transformations and developments in the sector are to be expected in the coming years: the digitalisation of the banks implies profound organisational changes, both in terms of the multi-channel approach (physical, digital, etc.) as well as the use of big data and new technologies such as the Blockchain. It is in this context of constant change that the banking sector must adapt to seize the opportunities that present themselves.

OUR EXPERTISE ​:

Developments in the banking industry are moving at a fast pace, and many banks must adapt to these changes. IÉSEG CONSEIL, strengthened by its identity as an actor of change, offers you support in your CSR issues, your digital transformation or even knowledge of your market. We enable players in the banking sector to reinforce their presence in their market, to anticipate changes linked to future regulations and incoming organisational revolutions.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Join the digital transformation

​With the digitalisation of banking, the exploitation of big data and the use of new technologies such as the blockchain, digital transformation is at the heart of the sector’s concerns. Therefore, we provide you with digital transformation support to help you implement and master the new digital tools.

Establish a CSR strategy​

CSR has become a major issue in the banking sector. It is important for your brand image, your corporate performance (S&P global rating) and your ability to have a social and environmental impact. We can help you to develop your CSR strategy to improve your impact on your market.

Improve your customers’ satisfaction

In a sector with strong competition, customer satisfaction is a significant asset. New trends are emerging and your customers want to collaborate with institutions concerned about social and environmental issues. They also want to benefit from personalised customer service, digital tools and physical agencies. We carry out satisfaction surveys for you to measure customer satisfaction with your service for all your departments (retail, investment, asset management and insurance) and make recommendations to remedy any remarks.

Understand your market and the expectations of your consumers

With the successive revolutions in the banking sector and its increasing digitalisation, consumers no longer expect the same service. Banks and insurers must therefore adapt their offer and propose innovative solutions in order to remain a major player in this competitive sector. IÉSEG CONSEIL carries out market researches for you, to find out what are your consumers’ expectations, the solutions adopted by your competitors and the changes in your environment.

07

Energy

INDUSTRY NEWS ​: ​

​In the energy sector, many companies are being created and are evolving with the “giants” established for many decades. This exciting market presents crucial challenges for society: the level of CO2 must be reduced in order to limit global warming while ensuring lower energy costs for the greatest number of people. Moving into green energy with the decline of fossil fuels and the rise of renewable energies represents a formidable challenge for players who must increasingly win the confidence of consumers.

OUR EXPERTISE ​:

Energy is therefore at the heart of tomorrow’s economic, technological and social issues and IÉSEG CONSEIL must, as an actor of change, participate in this energy transition. Indeed, we strongly link the energy sector with CSR issues and we already support many partners in improving customer satisfaction. We also enable green energy players to establish themselves in this sector or to diversify their commercial approach. Finally, we are working to make the image of the energy sector more attractive.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Improve your customers’ satisfaction

With ever-increasing demands, your customers are your top priority. They want to work with environmentally conscious companies that understand environmental issues. We carry out, for you, satisfaction studies and barometers in order to measure their satisfaction with your product (solar panel, wind turbine…) or service (transport of raw materials…) and make recommendations to remedy any remarks.

Understanding your market and your consumers’ expectations

Market trends are changing, with for example global goals of reducing CO2 emissions. Companies must therefore adapt their offer or propose innovative solutions. IÉSEG CONSEIL carries out commercial strategy studies on your behalf, enabling an approach that is perfectly suited to your clientele. We also carry out market studies on, for example, the installation of solar panels in hydraulic environments.

Improve your brand image

​Branding or brand image is essential for energy companies that want to be major players in the ecological transition. In order to develop the online presence of companies, we carry out communication strategies and visual identity creations, allowing them to control their image and presence on social networks, among others. The notoriety studies that we conduct for our clients allow us to measure the brand’s notoriety among a segment of consumers.

08

Luxury & Fashion

INDUSTRY NEWS ​:

The fashion and luxury goods sector is today in a context of strong competition with the growth of e-commerce. Visibility and profitability remain key issues for these players, who have to reinvent themselves to face new market trends and consumer expectations and demands.

OUR EXPERTISE ​:

In this sector undergoing rapid transformation, IÉSEG CONSEIL has developed a strong expertise to help companies improve the experience and satisfaction of their customers. As the latter are increasingly demanding in terms of purchasing experience and accustomed to the convenience of digital technology, IÉSEG CONSEIL enables, among other things, the improvement of brand image. We are also able to help you determine a pricing strategy that is consistent with your customers’ expectations. More generally, it is essential for fashion and luxury boutiques to understand their positioning and to identify the players in the value chain. We are now able to respond to your issues thanks to a powerful alumni network within the sector, a privileged geographical location and students specialising in retail.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Improve the customer satisfaction and experience

With ever-increasing demands, your customers are your top priority. We carry out satisfaction surveys and barometers for you to measure their satisfaction with your product or service and make recommendations to remedy any remarks. Mystery shoppers ensure quality service and a unique customer experience.

Improve your brand image

​Branding is essential for fashion or luxury goods companies, with the rise of e-commerce. In order for shops to develop their online presence, we carry out communication strategies and create visual identities, allowing to control your image and your presence on social networks. The notoriety studies we conduct for our clients enable us to measure brand awareness among a type of consumer.

Determine a pricing strategy consistent with the expectations of your customers

In order to respond accurately to your customers’ expectations, it is essential to apply a coherent and adapted pricing strategy. We carry out sales strategy studies for you, which allow an approach that perfectly matches your customer base. Market research in fashion is key in order to master the environment in which you operate.

Precisely understand your positioning and identify the players in the value chain

Controlling your costs and the stages of the value chain involved in the sales process is very important for fashion players. We are able to intervene on positioning studies that ensure an understanding of its market and its competitors.

09

Industrie

INDUSTRY NEWS ​:

The future of the industry is a major concern of our contemporary economies today. Between technical progress, digital developments and ecological and environmental constraints, the production of goods raises many challenges. The major evolution of this sector today seems to be centred around industry 4.0.A real evolution of the productive apparatus, its understanding and implementation for companies is proving to be a strategic challenge to remain competitive on the market. Meanwhile, the environment is also being impacted by increasingly enlightened consumers looking for consumer goods produced in a more responsible manner.

OUR EXPERTISE ​:

IÉSEG CONSEIL has been assisting its clients for 45 years in carrying out projects aimed at improving the sustainability and growth of companies in the industrial sector. We have at our disposal an ecosystem and a global approach that allows us to better understand the problems of the industrial sector. Industry 4.0, carbon neutrality and internationalisation are all aspects at the heart of the issues in this sector. We have the expertise to enable you to increase your opportunities while having a global vision of your needs.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Seizing the levers of international growth

Globalisation in recent years has accelerated the potential growth levers of the industrial sector internationally. We are able to carry out market research and positioning studies in Europe and the rest of the world in order to advise you in your international development. Our consultants in more than 90 countries give us a strong advantage to accompany you in your opening worldwide.

Industry 4.0 as a vector of development

Digitalisation is leading to the automation of common industrial tasks and a review of internal managerial structures. The digital management tools of your companies must also be optimised. IÉSEG CONSEIL can help you with digital transformation projects: optimisation of your processes, creation and implementation of tools for monitoring your company’s performance indicators.

Understanding your market trends​

With an ever more innovative and constantly changing market, it is necessary to be in tune with the latest trends in the industrial sectors. In order to face the latest developments in the industry, IÉSEG CONSEIL accompanies you in carrying out market research to enable you to best seize the opportunities available to you.

Improve your customer satisfaction and loyalt

In a competitive market, the experience and reliability of the services you offer are key differentiators for your customers. Through awareness or satisfaction studies, we help you to identify the levers for customer loyalty. You will therefore be assured of stable growth based on the quality of your business.

10

High-tech & New-tech

INDUSTRY NEWS ​:

New technologies (high-tech / new-tech) are today at the heart of tomorrow’s challenges with a very dynamic environment. Innovation cycles are increasingly fast, increasing competition within the market and meeting consumer demands. Indeed, consumers are increasingly equipping themselves with high-tech products, so it is essential to ensure precise targeting in order to reach the widest possible audience.

OUR EXPERTISE ​:

IÉSEG CONSEIL is fortunate to benefit from an ecosystem that is driven by innovation. We are assisted by professor-researchers who guide us on key issues in the high-tech sector. In this way, we respond to issues that are essential for the sector: improving the experience and satisfaction of users, but also improving the image and digital presence of a company. Finally, the notion of pricing can prove to be very important in this field, which is why we accompany new-tech players on this issue but also on the establishment of a relevant positioning.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Improve the experience and satisfaction of your customers

With ever-increasing demands, your customers are your top priority. We carry out satisfaction surveys and barometers for you to measure their satisfaction with your connected product or service and make recommendations to remedy any remarks.

Improve your digital brand image

Branding is essential for companies operating in the new-tech area. In order to develop your company’s online presence, we carry out communication strategies and create visual identities, allowing to control your image and presence on social networks, among others. The notoriety studies we conduct for our clients allow to measure brand awareness among a type of consumer.

Determine a pricing strategy consistent with the expectations of your customers

In order to respond accurately to your customers’ expectations, it is essential to apply a coherent and adapted pricing strategy. We carry out sales strategy studies for you, which allow an approach that perfectly matches your customer base. Market research in technology is key to master the environment in which you operate.

Understand precisely its positioning and identify the players in the value chain

Controlling its costs and the stages of the value chain that are involved in the sales process is very important for tech players. We are able to intervene on positioning studies that ensure an understanding of its market and its competitors.

11

Public sector

INDUSTRY NEWS ​:

In 2020, the health crisis linked to Covid-19 has once again underlined the increased importance of public services in France. Health, education, transport, the government and local authorities are working hard on a daily basis to continually protect us and improve the well-being of French men and women. In France, the public sector accounts for no less than 5.6 million jobs, i.e. almost 20% of the French working population. Today, more than ever, public actors need to understand the inhabitants and their expectations in order to best meet their needs.

OUR EXPERTISE ​:

IÉSEG CONSEIL has been working for 45 years with all types of companies in the private sector but also with public players such as town halls, public transport companies or various public players in the economy such as BPI France. We are able to respond quickly and effectively to the various problems encountered by these players, whether in terms of communication, surveys of the population or satisfaction studies of civil servant employees.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Understanding populations and their needs

Public services work on a daily basis to meet the needs and expectations of the population. Whether in terms of health, education or transport, the expectations of French people are varied and it is essential to consider them all. Through quantitative surveys and qualitative interviews, IÉSEG CONSEIL is able to identify the expectations linked to the various public services, which are often criticised despite the considerable efforts and means put in place.

Communicating effectively with residents

​In order to communicate effectively, it is essential to know your target group well in order to adapt the message and the communication channel used. Thanks to its consultants specialised in marketing and communication, IÉSEG CONSEIL assists public actors such as town halls in their communication strategy, in order to create a special relationship with the inhabitants and communicate the major information, events and news within the territory. Whether it be social networks, digital marketing or advertising, we assist public services in the management of all their communication activities.

Studying the satisfaction of civil servants and public employees

​Public employees have a special status, but their rights and their labour code seem to be getting closer and closer to the private employee. Their well-being and motivation are essential to carry out their essential and sometimes complex and demanding missions. Thanks to its expertise in Human Resources, IÉSEG CONSEIL enables you to understand the motivations, reticence and difficulties of civil servants, through satisfaction surveys or social climate studies. We accompany public players in order to maintain well-being and strong motivation at work.

12

Hotels & Restaurants

INDUSTRY NEWS ​:

The hotel and restaurant sector accounts for 60% of establishments in France. This sector accounts for nearly 2.5% of the turnover of market services, employs 3% of all employees in France, making this sector the 6th largest employer in France. IÉSEG CONSEIL is aware that the hotel and catering industry has been strongly impacted by the Covid-19 crisis, and more than ever, IÉSEG CONSEIL wishes to support these structures in terms of their reputation and cost optimisation, but also in terms of their knowledge of their clientele.

OUR EXPERTISE ​:

Today, IÉSEG CONSEIL assists various hotels and restaurants with their problems, however diverse they may be. In this sector, we respond in particular to issues of reputation, profitability, location and also satisfaction. We want to get as close as possible to the restaurant owners so that they can make the most of their costs in the future, but also to accompany those who wish to open their own store, or to buy one in the coming periods.

OUR REFERENCES :
DEVELOPMENT OF AREAS OF COMPETENCE ​:
Understand your sector and your customers’ expectations

​Trends in the catering sector are constantly changing, so every restaurant or hotel must adapt its offer or propose innovative solutions. IÉSEG CONSEIL carries out market and location studies, which enable you to analyse demand, potential competitors and the environment in which you are evolving or wish to evolve.

Improve the experience and satisfaction of your customers

With ever-increasing demands, your customers are your top priority. We carry out satisfaction surveys and barometers for you to measure their satisfaction with your brand and make recommendations to remedy any remarks. Mystery shopping is also a way to ensure quality service and a unique customer experience.

Improve your brand image

Branding is essential for hotels and restaurants that wish to differentiate themselves from each other by highlighting their own characteristics. In order to target the clientele desired by the hotel or restaurant, and to make it known by its environment, we carry out communication strategies and create visual identities, allowing to control its image and presence on social networks, among others. The notoriety studies that we carry out for our clients allow to measure the reputation of the restaurant or hotel among the local population.

Analyse the viability and sustainability of your business over the long term

IÉSEG CONSEIL can help you to determine your break-even point but also analyse your costs and benefits. A financial analysis including a performance study will allow you to analyse various key indicators of your establishment in order to determine the points that could be improved and thus develop your returns. On the other hand, we will also seek to identify the elements that support your structure; those that contribute positively to the performance of your restaurant or hotel. These elements will be highlighted so that they can be retained or even further exploited.

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