Driving its digital transformation

Introduction

New technologies are today at the heart of tomorrow’s challenges in a very dynamic environment. They allow you to access new markets and develop your business. It is therefore essential to understand and master digital tools. This can be difficult and time consuming; this is why our consultants are trained to respond to these complex needs and enable you to implement new levers for growth.

For example, we set up referencing strategies or provide cybersecurity advice. More generally, IÉSEG CONSEIL assists its clients in their digital transformation, through the creation of websites or UX/UI (user experience/user interface) audits. We issue recommendations that allow you to evolve peacefully in this innovative and dynamic environment.

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DIGITAL MARKETING

YOUR CHALLENGES

Want to develop your tools? Want to improve the user experience on your website?

  • Do you want to ​improve ​your user ​experience?
  • Do you want to ​convert ​and ​retain ​your prospects as customers?

OUR EXPERTISE

The ​IÉSEG CONSEIL ​group now has expertise in ​carrying out UX/UI audits. ​We work with students who have expertise in the field of webmarketing thanks to a ​Master’s degree in digital marketing available at IÉSEG​. We are therefore able to meet your expectations to enable you to ​improve the navigation on your website​. This will ultimately ​reduce the level of effort of ​visitors and improve their satisfaction​.

Finally, other services such as an ​SEO audit ​or an ​SEA acquisition strategy ​can help you ​improve your visibility ​and ​facilitate the conversion of ​your prospects into customers.

OUR OFFER

The objective of a UX/UI audit is to improve the user experience on your website and thus convert your visitors into customers.

To do so, our offer is organised in several stages:

Step 1​ :

We will begin by ​determining the objectives of ​this audit and ​understanding the current environment your company is evolving in​. This way, we will identify your targets and their motivations in order to meet their expectations in terms of logic and fluidity of navigation.

Step 2​ :

​ We will continue with an ​analysis of your website ​or ​application so that we ​can ​map out the customer journey ​and thus ​identify the tension points​. The objective of this step is to ​understand the behaviour of ​your users on your platform in order to ​identify areas of improvement.

Step 3 :

We will finish by ​developing an action plan ​with the various elements to be put in place and in ​line with your expectations, needs and ​logistical and financial ​means. ​This action plan will enable you to visualise in concrete terms the corrective actions that will enable you to improve the experience of your users.

YOUR CHALLENGES

Developing your business? Want to improve your website’s natural referencing?

  • You wish to ​improve the referencing of ​your website.
  • You want to ​reach your target customers in ​order to develop your business.
  • You wish to ​increase your ​online ​reputation.

OUR EXPERTISE

The ​IÉSEG CONSEIL ​group now has expertise in ​carrying out SEO audits. ​We work with students who have worked as SEO consultants and who have expertise in the field of webmarketing thanks to a Master’s degree in digital marketing.​ Thus, we will meet your expectations to enable you to improve ​and ​optimise your ​search engine ​ranking.

Finally, other services such as an ​SEA acquisition strategy ​or a ​UX/UI audit ​can help you ​improve your visibility ​and ​facilitate the conversion of ​your prospects into customers.

OUR OFFER

The purpose of an SEO audit is to be able to evaluate your performance in terms of natural referencing.

To do this, our audit is organised in several stages:

Step 1​ :

We will start by conducting ​research on customer typologies ​and a ​sector analysis in ​order to be able to determine ​consumer expectations. ​This will then allow us to ​determine relevant keywords to ​use in order to attract and convert your prospects.

Step 2​ :

We will continue with an ​analysis of your site ​(​netlinking​, ​meta tag, structure, ​etc.), its construction ​and ​feed​. This step will allow us to validate the structure of your website and to identify the elements that have a negative influence on your SEO.

Step 3​ :

We will conclude with ​an analysis report ​presenting our findings and recommendations on the elements to be changed and the practices to be implemented in order to ensure a functional and optimal SEO.

YOUR CHALLENGES

Developing your business? Want to improve your paid referencing?

  • You wish to ​improve the referencing of ​your website.
  • You want to ​reach your target customers in ​order to develop your business.
  • You wish to ​establish an ​online customer ​acquisition strategy.

OUR EXPERTISE

The ​IÉSEG CONSEIL ​group now has expertise in the ​creation of SEA acquisition strategies. ​We work with student consultants in SEA, who benefit from expertise in the field of webmarketing thanks to a Master’s degree in digital marketing.​ Thus, depending on your needs, we are able to meet your expectations in order to enable you to ​improve your referencing and ​then ​acquire and convert ​new prospects.

Finally, other services such as an ​SEO audit ​or a ​UX/UI audit ​can help you ​improve your visibility and ​facilitate the conversion of ​your prospects into customers.

OUR OFFER

The creation of an SEA strategy aims to improve your performance in terms of paid referencing and therefore reputation.

To do this, our offer is organised in several stages:

Step 1​ :

We will start by ​scheduling an interview ​so that we can get a clear picture of ​your expectations​.

  • If you want to improve your conversion rate, awareness or traffic generation, this is an introductory campaign.
  • If you to want to link your campaign to your brand or you want to link it to keywords, this is a structuring campaign.
  • If you wish to determine your impression rate (traffic generated by certain keywords), this is a generic campaign.
  • Step 2​ :

    We will continue with the implementation of the chosen ​campaign. ​This involves identifying the channels used, developing the messages and allocating the costs.

    Step 3​ :

    We will conclude with ​an analysis report ​presenting the SEA strategy and our recommendations for ​its optimal implementation.

    CYBERSECURITY AND GDPR

    YOUR CHALLENGES

    Developing your business? You wish to ensure the protection of your data?

    • You would like to ​improve the process of ​protecting your data.
    • You want to ​raise awareness about ​data protection among ​your employees.
    • You want to ​reassure your customers about the ​protection of their data.

    OUR EXPERTISE

    The ​IÉSEG CONSEIL ​group now has expertise in ​carrying out RGPD audits. Within ​our structure, ​we develop processes ​that enable us to ​remain in compliance with the standards imposed by the GDPR​. We also work with our ​teacher-researchers ​who allow us to perfect our approach and our solutions to respect the RGPD standards.

    Thus, according to your needs, we are able to meet your expectations in order to enable you to improve and train your employees and strengthen ​your company regarding ​compliance with GDPR standards​.

    Finally, a ​cybersecurity consultancy ​service can be carried out at the same time to meet your needs in depth and complete your understanding of data protection and your organisation.

    OUR OFFER

    The purpose of carrying out an GDPR audit is to be able to assess your performance in terms of personal data protection.

    To do this, our offer is organised in several stages:

    Step 1​ :

    We will start with ​a study of your structure and how it works​: activities, customers, data and established processes.

    Step 2​ :

    We will continue with a ​gap analysis ​between the elements you have implemented and the GDPR standards in order to ​develop recommendations ​and ​solve the ​identified ​problems.

    Step 3​ :

    We will finish by ​developing a ​detailed ​roadmap for ​compliance. If necessary, it will be accompanied by a ​process to enable compliance with the DGR framework.

    YOUR CHALLENGES

    Developing your business? Want to ensure the security of your information systems?

    • You wish to ​ensure ​the protection of your data.
    • You want to ​raise awareness of ​data protection among y​ our employees.
    • You wish to ​control the risks ​linked to your information systems.

    OUR EXPERTISE

    The ​IÉSEG CONSEIL ​group now has expertise in ​cybersecurity consulting​. The courses provided by our school make us aware of this issue and we are able to set up actions enabling you to ensure the security of your data and tools. We also work with our ​lecturers and researchers ​who enable us to perfect our approach and solutions with regard to the protection of your data and systems.

    Thus we are able to meet your expectations in order to enable you to ​improve, train your employees and reinforce ​your company regarding the ​security of your information systems​.

    Finally, another service such as a ​GDPR audit ​can be carried out at the same time to meet your needs in depth and complete your understanding of data protection and your organisation.

    OUR OFFER

    Cyber security consulting aims at ensuring the control of risks related to the protection of your information systems and data.

    To do this, our offer is organised in several stages:

    Step 1​ :

    We will start with ​a study of your structure, i​.e. determine the elements at risk and identify the processes and behaviours related to cyber security within your company.

    Step 2​ :

    We will continue with a study of the risks associated with the various elements identified, in order to ​develop recommendations ​and ​solve any problems​. You may be subject to different types of cyber-risks (phishing, malware, etc.) that need to be identified in order to raise awareness among your employees and implement the necessary corrective actions.

    Step 3​ :

    We will conclude with the ​development of a ​detailed ​roadmap for implementing solutions against the potential threats your company may be facing. In addition, ​we will offer ​support ​and tools to ​raise awareness among your employees and facilitate the integration of good cybersecurity habits.

    BUSINESS INTELLIGENCE AND DIGITAL LEARNING

    YOUR CHALLENGES

    Developing your business? Want to digitise your knowledge?

    • You wish to digitise your training materials.
    • You wish to facilitate the transmission of knowledge.

    OUR EXPERTISE

    The IÉSEG CONSEIL group now has expertise in Digital Learning. We are already working with several companies in order to digitise the knowledge linked to their processes or training material. We support major groups and entrepreneurs in this process. Thus, depending on your needs, we are able to meet your expectations in order to enable you to digitise your content.

    In 2019, we won the award for Best Communication Strategy, which attests of our expertise in the field and our professionalism in providing quality support.

    OUR OFFER

    Digital Learning aims to digitise your knowledge and skills in order to improve the training and transmission of your processes within the company.

    To do this, our offer is organised in several stages:

    Step 1​ :

    We will start by studying the elements you want to digitise: a process, training material, an awareness campaign, etc. We determine the format to be implemented in relation in accordance with your expectations and your digitisation objectives.

    Step 2​ :

    We will continue with the digitisation of your content. We will take photos and sound shots or create motion design and then edit it. The final product will be harmonised and adapted to match your identity and message, before we deliver the digitised content to you.

    YOUR CHALLENGES

    Developing your business? Want to go further in the analysis of your data?

    • You want to ​analyse ​your company’s ​performance.
    • You wish to ​better understand ​your market and its evolution.
    • You want to ​improve your business ​according to the needs and expectations of your customers.

    OUR EXPERTISE

    The ​IÉSEG CONSEIL ​group now has expertise in ​Business Intelligence.​ We are trained on data visualisation tools such as ​Tableau, Power BI or DataStudio​. We are able to build and use your data architecture in order to extract the information you wish to obtain. Thus, according to your needs, we are able to meet your expectations in order to ​improve, pilot and support ​your company in ​the management and use of its data.

    Another service such as a ​GDPR audit ​can be carried out at the same time to meet your needs in depth and complete your understanding of data protection and your organisation.

    OUR OFFER

    The objective of ​Business Intelligence is to ​support you in the analysis of your data through the implementation and use of data visualisation tools to support your strategic and operational decisions.

    To do this, our offer is organised in several stages:

    Step 1​ :

    We will start with ​a study of your structure​: your needs, the data you have, but also the architecture of your databases. We will then study ​your expectations and your prospects for ​data analysis.

    Step 2​ :

    We will continue with a selection of the analysis tools to be used and create ​scalable and dynamic dashboards ​allowing you to track market trends or your company’s performance.

    Step 3​ :

    Finally, we will end by ​presenting the analysis tools ​used as well as the monitoring of the dashboards and their possible evolution. We will then offer you training in the understanding and use of these tools.

    CONDUCT OF A STUDY

    Receipt of your request and contact

    Sending a commercial proposal within 48 hours

    Launching and carrying out the study

    Handover of the deliverable

    Do you have a project ?

    We gather our talents, for you.

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