Introduction
Knowing one’s market is essential today. Having key information about your sector and understanding your potential consumers is no longer a luxury, but a necessity. A known and controlled market will enable you not only to propose a viable and adapted offer, but also to gain market share, mitigate the threats and seize the opportunities related to your environment.
In order to understand your market, IÉSEG CONSEIL bases its expertise on three main areas: understanding your consumers, knowing your competitors and understanding your micro and macroeconomic environment.
YOUR CHALLENGES
Launching a new project? Want to understand your market?
- You want to analyse customer needs in order to understand your market.
- You want to validate the viability of your project.
- You want to refine your offer according to the needs of your target and the opportunities of your market.
OUR EXPERTISE
Since its creation, IÉSEG CONSEIL has had expertise in carrying out market research. Every year we carry out more than 30 studies in different sectors, for companies ranging from start-ups to large groups, in France and abroad. Thus, depending on your needs, we are able to meet your expectations in order to enable you to understand your market and thus position yourself appropriately.
Finally, other services such as benchmarking, a positioning study or even a business plan can be carried out in parallel in order to meet your needs in depth.
OUR OFFER
Conducting a market study requires data collection in order to extract relevant information and thus make strategic recommendations.
To do this, our offer is organised in several stages:
Step 1 :
We will begin by conducting a literature search to provide you with a sector analysis and identify current and future trends in your market. To do this, we have specialised in-house databases or tools such as Statista.
Step 2 :
We will continue with a qualitative survey in order to collect accurate information from customers, players in your sector or any crucial person involved in your value chain.
Step 3 :
Finally, we will conclude with a quantitative survey to analyse the opinions, needs and behaviours of a large sample of your target population.
Our offer in terms of market research is modular and can be limited to the study of supply or demand.
YOUR CHALLENGES
Launching a new project? Want to understand your market?
- You want to know the players in your market and their performance.
- You want to differentiate your offer from the competition.
- You want to identify the most efficient opportunities and practices on the market for your company.
OUR EXPERTISE
Every year, IÉSEG CONSEIL carries out benchmarks on behalf of its clients in order to support them in the achievement of their projects. Our consultants are trained by our partners EY and BNP Paribas to guarantee you a professional quality report.
Depending on your needs, we are able to meet your expectations to evolve with your competitors in order to differentiate your company in your market.
Finally, other services such as a market study to analyse demand and a commercial strategy to study your environment will enable you to present a more accurate analysis of the opportunities available to your organisation.
OUR OFFER
The benchmarking method responds to objectives that are diverse for your organisation. It enables you to gain a better understanding of your competitors thanks to a knowledge of their offer and the way they operate. This marketing tool enables you to improve your company’s performance by identifying, analysing and implementing the best practices used by your competitors.
To do this, our offer is organised in several stages:
Step 1 :
We first start by defining the criteria and key elements to be compared and analysed within the benchmark grid. This grid of criteria will allow an easy identification of the strategic elements on which to differentiate your offer from your competition.
Step 2 :
We then carry out a literature search to collect key information related to the companies and actors analysed. To do so, we take advantage of the resources and databases from the excellent academic and professional environment of the Catholic University of Lille, in order to draw reliable and relevant information.
Step 3 :
We analyse the data collected and draw up a report containing operational recommendations to enable your company to position itself in the best possible way within its competitive environment. You will then be able to adapt your offer, price or communication according to the opportunities in your market.
YOUR CHALLENGES
Lancement d’un nouveau projet ? Volonté de définir votre positionnement ?
- You want to understand how your brand is perceived by your customers.
- You want to differentiate yourself by offering your customers attractive offers.
- You want to attract your customers’ attention so that you can then build loyalty.
OUR EXPERTISE
IÉSEG CONSEIL Group has expertise in carrying out positioning studies. Our offer applies to all sectors, all types of clients and all types of market.
Finally, other services such as a satisfaction or awareness study can be carried out in parallel in order to meet your needs in depth and measure the quality of your company’s positioning.
OUR OFFER
The objective of a positioning study is to segment your market in order to define the most relevant target in terms of your company’s strategy.
To do this, our offer is organised in several stages:
Step 1 :
We will begin by conducting a qualitative study to identify consumer behaviour. We will gauge their knowledge in terms of the offers proposed and differentiation, and identify their expectations regarding the proposed product or service. The data collection will be carried out in the form of focus groups or semi-directive individual interviews in order to collect detailed and motivated responses to broaden the field of reflection.
Step 2 :
We will continue with a quantitative study in order to validate, clarify and prioritise your customers’ expectations, the criteria for choosing suppliers and the causes influencing loyalty. The data collection will be carried out in the form of questionnaires in order to gather a large number of responses to be able to generalise the statistical results to the entire population.
Our offer is based on the use of major analysis tools such as NPS, Net Promoter Score, in order to ensure a clear and qualitative result.
YOUR CHALLENGES
Launching a new project? Want to understand your market?
- You want to identify the best areas of development for your company.
- You want to adapt your strategy to the environment in which you operate.
- You want to coordinate commercial development actions according to your target.
OUR EXPERTISE
Since its creation, IÉSEG CONSEIL has had expertise in the implementation of commercial strategies.
Our consultants, accompanied by the training of our partner EY as well as the expertise of our highly qualified professors-researchers are able to propose structuring axes to ensure the sustainability and sustained growth of your activities.
The construction of your commercial strategy can also be accompanied by a communication strategy in order to improve your visibility and the volume of your activities.
OUR OFFER
Developing your business strategy will enable you to set a long-term direction for your organisation. You will be able to build strategic axes around which all your activities will revolve. The definition of a differentiating and innovative position will help you to remain or become a leader. To do this, de votre secteur de façon durable.
To do this, our offer is organised in several stages:
Step 1 :
We carry out an initial inventory and analysis of your current situation. To do this, we meet with your employees and stakeholders in order to better understand how you operate, any problems you may have and your prospects for development, in line with your values.
Step 2 :
Positioning your strategy also involves understanding your environment and the strategic positioning of your competitors. We carry out a macroeconomic analysis of your market and a benchmark of your competitors’ commercial strategy via different means and channels according to the sectors identified. The aim is to understand what the market opportunities are and what are the main directions taken by the players present according to these opportunities.
Step 3 :
To develop your commercial strategy, it is necessary to know your potential target and its acquisition levers. Thus, we carry out a quantitative and/or qualitative survey of your potential market in order to know its needs and characteristics. This will enable us to validate the relevance of your strategic axes according to your market.
Step 4 :
We analyse all the data collected and formulate a development strategy with the aim of acquiring market share in your sector.
To accompany you in your transformation, we help you build a development plan, enabling you to coordinate tangible commercial development actions and transform them into growth levers.
YOUR CHALLENGES
Developing and consolidating your project? Want to know your customer satisfaction?
- You wish to evaluate the satisfaction of your customers.
- You want to identify the causes of your customers’ dissatisfaction.
- You wish to identify your main areas for improvement in terms of customer satisfaction.
OUR EXPERTISE
Since its creation, IÉSEG CONSEIL has had expertise in carrying out satisfaction studies. Our offer can take different forms such as annual barometers or face-to-face surveys of different consumers of a product or service.
Finally, other services such as benchmarking or market research can be carried out in parallel to meet your needs in depth and better target your customers’ expectations.
OUR OFFER
The purpose of a satisfaction survey is to find out and analyse the opinion of your stakeholders on a given issue.
To do this, our offer is organised in several stages:
Step 1 :
We will begin by drafting a targeted questionnaire identifying all of your issues and will recruit the people who will carry out the expected mission. This allows us to identify the points of attention you wish to focus on.
Step 2 :
We will continue with the administration of the questionnaires in order to collect all the expected data. This can be done physically or digitally, depending on your requirements and the context.
Step 3 :
Finally, we will finish by analysing the data and issuing recommendations to address the issues previously encountered. These recommendations will be grouped together in a deliverable corresponding to our quality requirements.
YOUR CHALLENGES
- You wish to adjust your operation as closely as possible to the latest developments in your market.
- You wish to understand the positioning put in place by your competitors to better adapt to you.
- You wish to conduct a proactive strategy within your company.
OUR EXPERTISE
IÉSEG CONSEIL can rely on rich documentary and academic resources from the Catholic University of Lille. Our consultants are trained in strategic and competitive intelligence by our partners, and have also acquired knowledge in each of our areas of expertise.
To go further, other services such as a commercial strategy or a growth strategy can be carried out in order to capitalise on the preliminary work by issuing operational recommendations to become more competitive in your market.
OUR OFFER
Business intelligence is an essential component of economic intelligence within a company. IÉSEG CONSEIL has the experience to assist you in carrying out in-depth documentary research in response to specific problems within the framework of strategic and competitive intelligence.
To do this, our offer is organised in several stages:
Step 1 :
We propose to identify the strategic elements that are essential for decision making within your company, in order to create a tool that will allow you to compare your company to the market.
Step 2 :
We then use the resources and databases made available to us thanks to our academic environment (Statista, Xerfi, Reuters…) to carry out an in-depth and relevant data collection and analysis of your competition and your sector.
Step 3 :
A consultant synthesises and renders a formatted deliverable allowing you to prioritise critical information to guide your company’s strategic choices, whether it be for your offer or for the implementation of new internal projects.
