Introduction
When launching your business, it is essential to determine your objectives and confirm your ideas. A poor understanding of your market and competitors can lead to failure. Setting up a business can be more difficult than expected and we offer services that will allow you to build, refine and validate your project. Eventually, you can approach entrepreneurship with peace of mind.
To achieve this, we can help you draw up a business plan, a launch study or a financial forecast. This is the first step in a successful entrepreneurial adventure and ensures perfect management of the launch. Finally, we make recommendations that will enable you to evolve in this environment.

YOUR CHALLENGES
- You wish to measure the resources needed to launch your project.
- You wish to measure the viability and profitability of your project.
- You would like to benefit from a complete document to convince investors to finance you.
OUR EXPERTISE
IÉSEG CONSEIL now has expertise in business creation and the drafting of business plans. From the launch of a new application to the new service of a major retailer, we provide this service in many sectors of activity.
We also benefit from the expertise of the IÉSEG incubator, which is an expert in supporting the launch of projects by our school’s students. Thus, we draw up a business plan for you, in order to accompany you in the realisation of your company or your projects.
OUR OFFER
The business plan is a methodology associated with the launch of a business or project and helps to ensure its viability and profitability. It is built on the one hand by exploring your market and its needs, and on the other hand by establishing your financial forecasts.
To do this, our offer is organised in several stages:
Step 1 :
We will first carry out a market study, which consists of analysing demand in order to understand the needs of your target and refine your offer. This also allows us to gain a better understanding of your competitors and understand the best practices to integrate into your offer. Finally, it enables us to analyse your macroeconomic environment to prevent risks and seize opportunities.
Step 2 :
Once the viability of the project has been verified, we will measure its profitability through a break-even point estimate and a financial forecast. Initially, we estimate the costs and revenues of your future activity, which allows us to deduct your break-even point. Finally, we integrate all these elements into a financial forecast.
Step 3 :
Finally, we will produce a complete presentation of your project including the key elements of your business plan. This will take the form of a deliverable and can be used to convince investors, by providing them with a solid tool to demonstrate the strength of your project.
YOUR CHALLENGES
Launching a new project? Want to assess the viability of your project?
- You wish to measure the needs and expectations of your sector.
- You wish to identify your target customers in order to define your distribution channel and establish your customer profile.
- You wish to estimate the potential profitability of your project in order to choose the best marketing price and develop promotional operations.
OUR EXPERTISE
IÉSEG CONSEIL now has expertise in carrying out launch studies. Every year we carry out several services of this kind for entrepreneurs or start-ups. In addition, we benefit from the excellence of our school’s teaching staff with whom we work jointly. Thus, depending on your needs, we are able to meet your expectations so that you can test, validate and launch your business project.
Finally, other services such as benchmarking, market research or business plans can be carried out in parallel to meet your needs in depth.
OUR OFFER
The purpose of a launch study is to assess the operational feasibility and viability of your business project.
To do this, our offer is organised in several stages:
Step 1 :
We will begin by conducting an in-depth literature search and sector analysis.
Step 2 :
We will continue with a qualitative and/or quantitative method in order to gather precise information that will enable us to analyse the behaviour, needs and expectations of your prospects.
Step 3 :
Finally, we will end with an analysis report presenting our findings and recommendations regarding the feasibility of your project.
YOUR CHALLENGES
- You want to determine the set-up and running costs of your project.
- You wish to estimate your income and break-even point.
- You wish to ensure the financial profitability of your project.
- You would like to benefit from a detailed document to convince investors to finance your project.
OUR EXPERTISE
IÉSEG CONSEIL has today an expertise in financial forecasting. Every year we carry out several services of this type within the framework of business plans or launch studies to support entrepreneurs and companies in the launch of their project.
In addition, our Master’s consultants specialising in Corporate Finance or Audit and Control have the experience and know-how to meet your expectations and needs. We also benefit from the excellence of our school’s faculty with whom we work jointly.
We are therefore able to produce financial forecasts in order to assist you in estimating the profitability of your projects.
OUR OFFER
A financial forecast ensures that you understand and control your financial situation through a predictive tool that helps you structure your business. Your costs will be optimised, we determine your break-even point and we intervene in the analysis of your margin.
Step 1 :
First of all, we carry out a literature search to determine all the costs relating to your future activity (set-up and operational costs) and identify the resources needed to l aunch your project.
Step 2 :
We then carry out a benchmark to identify the pricing implemented for similar offers and estimate the revenues for your project.
Step 3 :
In a third step, we estimate your break-even point in order to identify the revenues needed to run your business and ensure its sustainability.
Step 4 :
Finally, we create your financial forecast. This document includes several forecast financial tables (income statement, balance sheet, etc.) that attest to the profitability of your project for you or your investors.